Evidence-based programs are underutilized — not because they don't work, but because families can't find them
Hospital discharge packets, doctor referrals, and health fair flyers don't reach families when they're ready to act. Search does.
"I didn't know this program existed until my mom was already in the hospital."
— A common story StepWell exists to prevent
How StepWell connects you with families
StepWell is a simple, searchable directory — no subscriptions for families, no paywalls, no friction. Your program appears when a family nearby is actively looking.
You submit your program listing
Tell us about your program — format (in-person, virtual, hybrid), location(s), target audience, and what makes it evidence-based. Basic listings are free forever.
Families search by location and need
When a caregiver in your area searches for fall prevention programs, your listing appears — written in plain language they understand, not clinical jargon.
Motivated referrals reach you directly
Families are already convinced a program is needed — they're looking for which one and where. They click through to your website or contact you directly.
Your program fills seats, not just waitlists
More visibility means more participants, better utilization, and stronger outcomes data — the foundation for continued grant funding and program growth.
If your program is evidence-based, it belongs here
We list programs with clinical or research backing. If families would benefit from finding you, we want to list you.
YMCAs & Community Centers
EnhanceFitness, Tai Chi, and other group-based balance and strength programs.
Hospital Systems & Health Networks
A Matter of Balance, STEADI-based fall risk programs, physical therapy groups.
Area Agencies on Aging
AAA-coordinated programs, Stepping On, Bingocize®, and senior center offerings.
University Extension Programs
Stay Strong Stay Healthy, Walk With Ease, and other land-grant university programs.
Physical Therapy Practices
Outpatient PT practices and home-based PT programs with a fall prevention focus.
Virtual & Telehealth Programs
Online programs that serve participants anywhere — we surface these clearly for families who need remote options.
Start free. Upgrade when you're ready.
A basic listing is always free — no credit card, no expiration. Paid listings add visibility features to help motivated families find you first.
- Program name, format & description
- Location & contact details
- Link to your website
- Appears in keyword & filter search
- Everything in Basic
- Priority placement in search results
- "Featured Program" badge
- Enhanced listing with photos & schedule
- Monthly referral analytics
- Up to 3 program locations
- Everything in Growth
- Homepage & blog feature placement
- Unlimited locations
- Dedicated provider profile page
- Co-branded content & newsletter features
- Priority support & account manager
Questions from providers
Does my program need to be NCOA-certified to be listed?
NCOA certification (or equivalent CDC-recognized evidence base) is our current bar for inclusion. If your program has peer-reviewed research supporting its effectiveness, we'd like to hear from you — reach out and we'll review it together.
How long does it take to get listed?
We review and publish basic listings within 3–5 business days. Growth and Pro listings are typically live within 1–2 business days after we confirm your program details.
We run the same program in multiple cities. How does that work?
Basic listings cover a single location. Growth listings support up to 3 locations — ideal for regional providers. Pro listings include unlimited locations, which is the best fit for statewide or national programs.
Can we list a virtual or online-only program?
Absolutely. StepWell surfaces in-person, virtual, and hybrid programs. Many families — especially those with caregivers in rural areas or with transportation limitations — specifically search for virtual options.
What do families see when they find our listing?
They see your program name, a plain-language description of what it involves and who it's for, format (in-person/virtual/hybrid), location(s), cost, and a link to your website or contact page. We deliberately avoid clinical jargon — the goal is clarity for caregivers and older adults, not credentialing committees.
Can we cancel a paid listing at any time?
Yes — paid listings are month-to-month with no contract. If you cancel, your listing returns to the free Basic tier rather than being removed entirely.
Ready to reach more families?
Submit your listing in under 5 minutes. It's free to start — and families are searching right now.